Nowstalgia sunglasses are a set of promotional sunglasses made to look like they are from the 1950’s. This is a spinning 12ct sunglass counter display that is seasonal and rotates in and out of stores in 2-3 months. I took inspiration for this display from vintage movie and cold war posters as well as the Cuban missile crisis.

Throttlez are sunglasses that convert to goggles with the included detachable strap. Made for extreme sports enthusiast that want the ability to switch from sunglasses to goggles quickly. Primarily designed for outdoor sports like motorcycling, mountain biking and skiing. The padded lens blocks wind and dust and ads comfort when riding.

I designed the packaging and 3 display types for this product, working closely with the Art Director.

Stay Connected is a modular counter display for the convenience store market that houses a variety of impulse purchase electronic items including; charging cables, earphones, car & wall chargers & auxiliary cords. Designed so that the two side wings can be removed allowing the client multiple display options and placement choices to suit their individual store needs. This bright tech inspired display is easy to spot from across the store and draws customers attention.

For the text representation of Radio I wanted to embody the name of the character within the design. Making the logo look like a radio with a boxy shape, wavy power cord and antenna emitting a signal. But building the logo out of RFID elements, making the box look like a tag with the angled corner and using the tag coils as the power cord.

For my character design I created a robot with the body of our RFID tag. I choose a robot because it directly related with the RFID technology, and it was a simple and effective way to teach and represent the story of the technology and how we use it as a company. Using technology to teach technology, the robot does what the tag does, it emits a radio frequency that can be tracked. The character is friendly and approachable and it is easy to put into different training scenarios and apply emotions to. I made the robots eyes the shape of the symbols in the center chip in our tag to give reference to our tag.

I placed Radio in a factory setting showing where the technology is born and how it is going to be used as it get shipped around the world.

4 display headers designed to be placed at the top of spinning displays that calls out the product type being sold and draws customers to the display. Each header is themed to the appropriate product category and highlights specific products being sold on the display. Assisted with lifestyle photography and then designed all 4 headers with feedback from the creative team and chief marketing officer.

Astro shades are athleisure sunglasses marketed towards sporty fashion forward millennials. Athleisure is a popular fashion trend of 2019-2020 where people wear sporty looking clothing designed by top fashion brands. Shield and mirror sunglasses are popular with 20 to 30 year old consumers.

Re-design of the 36ct safety glasses shipper. Revamped original design and created new typography and illustrations to reinforce the safety/construction theme that appeals to the target demographic.

Day & night driving glasses sold as a pair with 2 prices to choose from, a $12.99 value package or a $24.99 deluxe package with hardcase. Sold into the truck and travel market where demand is high for glasses that enhance driving vision.

Worked directly with Art Director to create 2 packages and accompanying display that tell the story of what is included within each box. Highlighting both yellow night glasses and amber day glasses with what purpose each glass serves .

2020 Pugs eyewear catalog that showcases the current and new styles of sunglasses for the 6 core and 6 promotional categories. Aided with product and lifestyle photography. Laid out the catalog with a themed spread for each category. Used internally at company for educational purposes as well as by sales during client meetings.

Powerpoint template widely used by company for both internal and external client presentations. Tasked to create a corporate Powerpoint template that was eye catching and consistent with the company’s brand image. Kept file size below 1Mb so that once content is added it will not exceed email file attachment size restrictions.

While at a local toy convention I took interest in mini product catalogs I collected while at the show. I thought they were an inexpensive way to present a large selection of products to customers. I presented the idea to my team of creating a folding mini catalog to include inside the retail packages of our top selling products.

The result was a 3 fold, double sided mini catalog with 9 separate product spreads, and a cover design. I took the layout and designs I have created for the full sized catalog, and translated them into a smaller easier to view format. This mini catalog is included inside the retail packaging of each of our top selling products, with hopes to educate people on our different lines of products, and boost sales from existing customers.

Bounce jump and spin with the slackers sky board underglow. Heavy duty construction allows riders from 6+ to get off the ground. Twin handle design makes it easier to get started and fun to do tricks. 22 motion activated blue LED lights allow users to light up the night. I created a package design using dusk colors and bright blue glow effects evocative of the product itself.

Ripline is another subrand of b4adventure, and features many of the same products as slackers. The original base package design was created by a separate agency. I took elements they created and expanded on the package design to create an even more epic look and feel. I did this by using a colorized sunburst background image as well as glow effects on the product features photography.  

This set of 4 packages was custom created for a Canadian retailer. The retailer wanted a custom line of Ninjaline products that they could exclusively sell in their stores, to set them apart from other retailers who cary our products. I modified the box colors to have an American patriotic theme, to evoke feelings of the tv show "American Ninja Warrior" the product was based off of. 

b4adventure summer fun water products are here! Brand new for summer 2017, b4Adventure is coming out with 4 new water products to keep the kids cool all season long! 

I expanded on the b4adventure packaging I previously created, and amped up the oversaturated yellow, orange and blues, to create a extreme packaging look for a line of water products. I also created a wave and a palm tree illustration on each package to remind the user of the beach. 

My great grandfather was a mechanical engineer in the Texas oil fields during the 1920’s and 30’s. My family was lucky enough to preserve a large selection of his original hand drawn schematics. I wanted to recreate his drawings in a digital format, to eventually compile all of the redesigned drawings into a printed and bound book that we could use to remember him by. Recently I have started a project that includes detailed product line artwork drawings, and I wanted to practice in a similar medium.